Art x Cars

Series 001

In Art x Cars, Aymeric presents a total of 6 digital and physical artworks that introduces the fictional custom designed vehicles. These works are rooted in the strength, radicalness and artistic affinities linking 6 major figures of art of our time who have had a profound influence on an entire generation of younger artists.

This series questions the fragile relationship between contemporary and digital art, and digital art's identity & value in today's art market. The cars in this series are not just vehicles, but extensions of the artists' identities and serve as a platform to explore the boundaries between art and life. Each car is customised and designed by Aymeric, featuring unique and exclusive designs, graphics and textures.

The cars become a pretext for a reflection on the creative process and on the artist's role in society. Aymeric's work questions the idea of the car as an object of desire, as an icon of status and luxury. His artworks offer an alternative view of the car as an object of art, a tool for creativity and a medium for expression.

By including renderings of the behind the scenes photoshoot, Aymeric purposely creates a surreal narrative that blends the reality of the real world with that of the digital.  The series questions the notions of originality and authenticity in the digital age, and highlights the importance of the artist's hand in the creative process.

The artists explored included: Takashi Murakami, Vincent Van Gogh, Salvador Dali, Andy Warhol, Banksy & Picasso.

Tools used:
Cinema 4D, Z-Brush, Substance Painter, After Effects, Photoshop, Illustrator.

1971 Nissan Skyline GT-R x Takashi Murakami

Each car is meticulously modelled off real-world blue prints. Custom modifications are then made to the aesthetic, giving each car their own character resembling that of the artist. These modifications include adjusting the original artworks, matching the colour of the base coat paint from the artworks, and creating custom branding for each vehicle. The custom branding includes badges, trimming and minute details based off the artists style. Details including the artists real life signature is scanned, traced, extruded and placed on the car body.

Art x Cars PROMO

With an extensive background in commercial advertising and 3D animation, Aymeric decided to create a promotional video for his art series launch. The high octane pace and dubstep music reminiscent of commercials for various automotive companies.

Each artwork was printed on custom designed skateboard decks, signed and numbered and shipped across the world. 

Behind the scenes video of an upcoming digital artwork based off the 1975 Porsche 930 Turbo x Vincent Van Gogh